Cutting Room Floor

Not all my design ideas see the light outside my office or move forward to the last round of client presentations. This happens for various reasons, most commonly the client chooses a different design option. Here are a couple samples of designs that came close, but didn’t quite make the cut… Cutting Room Floor

Marvin T. Serhan Branding

This brand identity, created for a retired Naval Officer and Aviator, was built as a reflection of Marv’s character. Subtle details, structure, clarity, and strength are the key visual attributes. Like the man, a no frills wordmark reaches down to the root of the issue and then upward to signify growth.

Marvin T. Serhan Branding