Getting a Little Ugly for a Good Cause

In the fall of 2016 a non-profit I support, HomePlate Youth Services, moved into a new more permanent location in Beaverton, Oregon. This was a very important upgrade for HomePlate and allowed them to expand the vital services they provide to youth experiencing homelessness and housing instability in Washington County. With a big move like this non-profits need to raise funds and rally support from the community and supporters. Getting a Little Ugly for a Good Cause

Marvin T. Serhan Branding

This brand identity, created for a retired Naval Officer and Aviator, was built as a reflection of Marv’s character. Subtle details, structure, clarity, and strength are the key visual attributes. Like the man, a no frills wordmark reaches down to the root of the issue and then upward to signify growth.

Marvin T. Serhan Branding