This brand identity, created for a retired Naval Officer and Aviator, was built as a reflection of Marv’s character. Subtle details, structure, clarity, and strength are the key visual attributes. Like the man, a no frills wordmark reaches down to the root of the issue and then upward to signify growth.
An excellent friend and volunteering partner-in-crime came to me with her intention for running for Beaverton City Council in May 2014. She wanted to put together a team of cohorts who had the same drive and good intentions as her and that included a graphic designer that would go the distance with her. I happily answered the call. … Campaign Branding: Beaty for Beaverton