Marvin T. Serhan Branding

This brand identity, created for a retired Naval Officer and Aviator, was built as a reflection of Marv’s character. Subtle details, structure, clarity, and strength are the key visual attributes. Like the man, a no frills wordmark reaches down to the root of the issue and then upward to signify growth.

Marvin T. Serhan Branding

Apothecary Style Canning Labels

Spring and summer time means many things, but one thing I enjoy is creating jams, relishes, pickles, and other treats that I can preserve in different ways just like my Grandma and Mom taught me. This summer I rediscovered the joy of canning, thanks to a good friend of mine, so I thought it might be fun to make some jar labels. This fun apothecary style label resonates with my personal aesthetic, it’s sort of vintage and sort of dark, and just overall makes a great functional label. Apothecary Style Canning Labels