This brand identity, created for a retired Naval Officer and Aviator, was built as a reflection of Marv’s character. Subtle details, structure, clarity, and strength are the key visual attributes. Like the man, a no frills wordmark reaches down to the root of the issue and then upward to signify growth.
Recently, I did designed, project managed, and research printing/mailing for a folding postcard business mailing. This piece included a panel that the recipient could tear away and mail back for more information. Below are a few things I have learned in my experiences with this type of work. … Folded Postcard Self-Mailer