This brand identity, created for a retired Naval Officer and Aviator, was built as a reflection of Marv’s character. Subtle details, structure, clarity, and strength are the key visual attributes. Like the man, a no frills wordmark reaches down to the root of the issue and then upward to signify growth.
“I am impressed with your expertise not just in design but your ability to tailor the design to reflect the needs and personality of an individual. Your approach is right on target and very professional. You have made some outstanding recommendations in helping me focus on branding that reflects my character and business interests.”